Sustainable jewelry & fairtrade gold

What is "the perfect piece of jewelry"? What makes a favorite piece that you prefer to wear every day and that will be passed on for generations?

It should be valuable. And best of all in every sense. 

A noble valuable material on the one hand and a value for the wearer, what the piece of jewelery means, on the other.

A piece of jewelry should not be bought because it is expensive or insanely cool and hip, but because the material is really VALUABLE and particularly sustainable. 

So the "best piece" (ok. Sounds strange ..;)) should be something very personal. Not just a trend piece. But a piece of jewelery for eternity. It is best to have it with your own text as an engraving, so that you always carry what is important to you, with an engraving that you will never forget. For example in a coin chain with its own engraving

Münzkette aus gold mit Gravur

On the other hand, the piece of jewelry should be valuable because it was made from sustainable, fair and precious metals. Because only fair gold and silver are really fun in the long term and also feel emotionally like a good and sensible investment.


What is sustainability actually?

Sustainability is currently a trend, but often nobody knows what to look out for. Avoid plastic waste ... keep electricity low ... ride bikes more ... Sure! But what should you watch out for with high-priced and lifelong investments such as a special ring, wedding rings or an expensive chain made of silver & gold?

If you want to afford a special piece of jewelry or you are looking for individual wedding rings make sure that the gold, white gold & rose gold and of course the sterling silver was produced without conflict.

Because how often do we ask ourselves how our jewelry was actually made? Where did the materials for making jewelry come from? Whose hands touched and shaped the jewelry? In what environment and under what conditions was the piece of jewelery made? Whose life did it affect and how long did it take to make? All these questions are important to Capulet. 

nachhaltiger Schmuck aus Gold

It is particularly important to us to show transparency in matters of sustainability and to comply with all ethical and environmentally conscious guidelines, as well as to fight that they are observed by as many goldsmiths and jewelers as possible. 

By asking for sustainable gold and silver, you can contribute wonderfully to the fact that the fair mining of precious metals and gemstones grows and is improved.

CAPULET Jewelry only uses precious metals that are certified by RJC (Responsible Jewelery Council). Degraded in a socially, ecologically and economically responsible manner, according to the “Code of Conduct” imposed by the Fachverband Edelmetalle e.V.

 (more details can be found here:

Here is an example of ours Wedding ring collection with the CORE rings in the skinny version 750 white gold and 750 rose gold. Eheringe aus Weissgold, Gold & Rosegold

Sustainability also means transparency

The most fundamental aspect of ethical manufacturing, supply chain transparency, is one of the most difficult to achieve. This is because most metals and minerals come from the poorest regions of the world and go through multiple hands on the way to market, most of them with no traceability. CAPULET Jewelry only uses certified and traceable precious metals with their own certificate. Capulet silver and gold is the highest quality precious metal possible.  


What is ethical and sustainably produced jewelry?

The increasing global focus on sustainability in the fashion industry has also raised questions about the environmental impact and ethics of the jewelry that people wear every day. Put simply, sustainable jewelry is jewelry that has no negative impact on the people who make it or the environment in which it is made. In sustainable jewelry production, care is taken to avoid using practices that pollute or negatively affect the environment.

In addition, ethical jewelry manufacturing ensures that there is no child labor in the production chain and that fair wages and working hours are ensured for all jewelry manufacturing workers.

Each piece of jewelery from Capulet is not just a one-of-a-kind piece made with love by our goldsmiths, which is made by hand in Munich. Rather, every piece is subject to fair conditions during the metal extraction process, which are sustainable, conflict-free and transparent at all times. 

Our favorites, the QUOTE rings, are completely solid sterling silver or gold - making them the first choice for men when it comes to men's jewelry

 Ehering goldring ring mit gravur


Fair silver and gold

Valuable jewelry is made with at least one product, namely a precious metal that originated in the ground and was extracted from it. The mining of gold, one of the most widely used materials for jewelry, has displaced the indigenous people from gold-rich regions and polluted waterways as chemicals such as cyanide and mercury are used in the extraction of gold from ore. For this reason, Capulet only uses precious metals that meet international sustainability standards for their jewelry production.

Fair jewelry making also means tracing the source of the materials from which a piece of jewelry is made to their origins to ensure that raw materials such as precious metals and stones have been extracted ethically. That is why Capulet only uses fair trade materials such as fair and pure sterling silver, 585 gold and 750 gold.

Here our Core rings with 18 carat gold plating from our in-house electroplating technology. Of course we also forge the wedding rings from pure 750 rose gold 

Eheringe mit Gravur aus Rosegold & Gold

We would like everyone to pay a little more attention to what they are actually buying and where the product comes from. Just looking at "sale labels" and dumping prices does not bring you any further in terms of sustainability, nor do you enjoy cheap products in the long term. More focus on the essentials, that applies even beyond the jewelry front ..;)

Verlobungsring Goldring Adonis

So there are different shades of gold when it comes to sustainable gold at CAPULET Jewelry. Here we summarize a look and feel for you.

nachhaltiges & faires Gold von Capulet Jewelry / Gelbgold & Rosegold